Brandless picks
Board books are made for little hands. Thick, sturdy pages survive chewing, grabbing and a hundred re-reads, while bright pictures and simple words build first vocabulary from the very first months. Our board books cover first words, animals, colours, shapes and everyday routines, perfect for babies and toddlers aged 0-3. Share them at bedtime, in the car or on the go. Delivered across all 7 emirates, free on orders over AED 200.
Board Books: frequently asked questions
When should I start reading to my baby?
From birth. Babies love hearing your voice, and from around 4-6 months they start to enjoy bright pictures and touching the pages.
Why board books instead of paper books?
Board books have thick card pages that little hands can turn safely, and they stand up to chewing and spills.